Over 23,000 of the most successful real estate agents in the U.S. and Canada have received training from our sister company, The Institute for Luxury Home Marketing. You may be getting started in your real estate career and may not be ready for luxury listings. However, you can learn some tricks from these top agents.
Here are ten tips to be a successful real estate agent in 2024. Cultivate these traits within your own real estate business and get ready to break through to the next level of performance – either through an increased number of listings or more expensive properties.
Achieve Success as a Real Estate Agent With These 10 Steps
Are you feeling stagnant in your career and looking for actionable strategies to help you achieve success? We gleaned this advice from those who advise top-tier real estate agents in North America. Here’s how to succeed as a real estate agent in 2024 and beyond.
1. Make your clients a priority.
We know there’s a lot of discussion in society about work-life balance. However, if you are serious about growing your real estate career, you may have to prioritize your clients. After all, excellent customer service leads to excellent reviews and referrals.
So, answer your phone and return texts and emails ASAP. When you are with a client, stay engaged and demonstrate that their transaction is at the top of your mind. Remember details from previous conversations and inform your client immediately if there have been any changes regarding their transaction.
2. Set goals and targets.
Far too often, real estate agents set income goals and become frustrated with the exercise when they fail to meet their numbers. Instead of ignoring what most experts deem crucial in achieving success, re-evaluate your goals and how they are measured.
For example, set goals for cold calling or the number of personal interactions you want with community members in a given week. Set goals for social media interactions – or how many community events you will attend each month.
With perseverance and focus, these micro goals will eventually help you achieve your income goals. Just wait and see!
3. Have a marketing plan in place.
Successful real estate agents have to be able to juggle many tasks simultaneously. When you become busy with clients, it’s easy to overlook tasks related to developing your brand and marketing your business.
That’s why it’s important to make time in your schedule to focus on marketing. Make it a goal to spend x minutes each week on related tasks. Learn how to automate as many of your marketing tasks as possible so they don’t get shoved to the back burner when your schedule becomes full of open houses and client meetings.
4. Stay up-to-date with market insights.
Pay attention to national, state, and local real estate industry trends. Subscribe to blogs, watch videos, and attend industry events. Join real estate organizations and utilize the resources they provide.
You may be an excellent communicator, maintain a professional presence, and offer great insights on staging – but if you don’t stay up-to-date on market insights, you will not be serving your clients well.
5. Build your network.
Top real estate professionals use a vast network of people—both in-person and online—to drive their brand forward. Not only do they make the connections, but they cultivate their relationships into clients.
It’s possible for introverts to work as real estate agents, but it’s not easy. You must make connections to grow your network!
6. Use social media.
Social media is a great way to interact with people in your network and remind people that you are available for all their real estate needs. Even if you don’t use paid ads, there’s a lot you can do for free.
Social media management may not come naturally to you, but a vast network of freelancers can help you with this marketing task.
7. Build a personal brand.
Develop your brand based on how it resonates with your target audience, and then live and breathe your brand through each touchpoint. Consistency is key.
A quick word about branding: Your personal real estate brand should be a reflection of you—your unique qualities and your values. It’s not just a matter of creating a color scheme or logo. Branding gives you an opportunity to convey a sense of who you are to your clients.
8. Use tools and technology.
The most successful real estate professionals are the ones who have strong business acumen. They have immense communication skills and stay organized using the best tools available.
Attend national industry events to learn about the latest and greatest technological innovations in real estate and become an expert user of the tools utilized by your brokerage.
If the tools don’t make you more efficient or better at your job after you have taken the time to use them properly – dump them and find a better piece of technology.
9. Find a mentor.
Some brokerages offer mentoring programs. This is an excellent place to start when finding someone to help you learn the ropes.
However, you can learn a lot about the industry by observing. You already know the best salespeople in your brokerage and your area. Find opportunities to be around these movers and shakers – and soak up their knowledge. You’ll learn a lot by observing best practices.
10. Continue learning.
No matter your industry, you can only improve with practice and increased knowledge. Some of this knowledge you can get from mentors, bloggers, YouTubers, books, and influencers. However, don’t overlook the wealth of knowledge available from continuing education courses offered by our preferred real estate school.
Colibri Real Estate (with our sister school, McKissock Learning) offers high-quality CE courses for hassle-free license renewal in your state. Our courses stand apart from the competition because they are developed by instructors with local expertise and real-world experience focused on helping you become a better agent.
We have courses designed to help you become a successful real estate agent – such as niche marketing, real estate technology tools, and social media. Choose your state from the drop-down menu on our Real Estate CE course page to learn how Colibri Real Estate and McKissock Learning can help you stand apart from other agents in your area.
