Since the NAR lawsuit and settlement, the media has focused more on the real estate industry. Unfortunately, the additional press has muddied the waters, and people are more confused than ever about real estate agent compensation, buyer’s agreements, and the need for professional representation. This is a critical time in our profession. You must prove your worth by promoting your expertise.
Here are some ways to grow the profession – and your brand.
Get Tips for Navigating the Recent NAR Settlement by Watching this Video!
8 Tips to Promote Your Expertise as a Real Estate Agent
You know the value you offer to both your buyer and seller clients. Here are some ideas on how to demonstrate your worth as an agent.
1. Show your expertise with an effective blog campaign.
Create valuable content optimized for SEO that covers topics that are top-of-mind to buyers and sellers in your area.
Address the elephant in the room—the recent NAR lawsuit—and give a succinct, unbiased account of its background and the settlement’s results. Educate your clients on how compensation works.
Cover other interesting topics in your blog – especially those unique to your local community. Don’t forget to pair your blogs with marketing visuals that boost your reputation while showcasing your expertise.
A blog allows you to demonstrate industry expertise, establish credibility with local clients, and help you stay top of mind (and top of a Google search) for clients getting ready to buy or sell.
2. Showcase your personality and expertise with quality videos.
It‘s no secret that video can be a powerful tool for real estate agents. Videos with targeted hashtags humanize your business and help you connect emotionally with potential clients. Videos are also a great way to show off your personality, but make sure they also showcase your expertise and competence.
In addition to sharing videos on your social media accounts, you can purchase ads on Instagram or TikTok to precisely target your ideal audience.
3. Host local events to showcase your expertise.
Use your connections and partner with local businesses to host an event in your targeted neighborhood. Building your brand with event attendees and local business owners can help drive more referrals. Give out high-quality swag that doesn’t get thrown away immediately.
4. Ask for referrals.
It’s so simple, but one sure-fire way to prove your expertise is to ask your previous clients to recommend your services to their friends and family. After all, 41% of sellers choose their real estate agent through a referral. If you’re not asking for referrals, you should be.
Consider giving a thank-you gift for any referrals you receive.
5. Ask for reviews and testimonials.
Positive online reviews are gold for real estate agents. Reviews from satisfied clients are excellent for bolstering your credibility and building trust. If a sale goes well, send an email or text with a link to your Google My Business account or another review website. Utilize those testimonials on your website and social media account.
6. Use old-school marketing tactics.
Traditional media, like print ads and billboards, are very effective when targeting specific geographic locations. Even effective use of snail mail can enable you to showcase your expertise in the local market. Use this strategy in conjunction with digital marketing to increase brand awareness.
7. Engage online.
Maintaining an active, engaging presence online is another way to establish yourself as a trusted advisor and local expert. Participate in local online groups by answering relevant questions related to your expertise. Take care in maintaining a professional presence – don’t argue online!
8. Offer your expertise to other content creators.
Offer to write a guest blog, be interviewed on a local podcast, or comment on someone’s article to reach a wider audience and establish yourself as a thought leader in the industry. Reach out to local radio or TV stations, and consider using Connectively to grow your brand.
Of course, the best way to present yourself as a real estate expert is to have a deep understanding of state-specific real estate laws and regulations and your local real estate market. Turn to Colibri Real Estate School for continuing education courses to help your professional development. Our courses address current topics so our students can feel confident in their knowledge and understanding of the real estate industry.
Watch this video to learn more about changes occurring in the industry this month!
Key Takeaways
- Prove your value by promoting your expertise post-settlement.
- Use blogs and videos to showcase your industry knowledge.
- Host local events and engage online to build your brand.
- Ask for referrals and reviews to boost credibility.
- Combine traditional and digital marketing for greater impact.
