After a challenging 2024, real estate industry leaders are optimistic about 2025. According to REALTOR.com, the South is the place to be for the new year – specifically in Texas, Florida, and Virginia. Where are the best places to be a real estate agent in Florida? We sifted through the data to find the best Florida metro areas for real estate agents.
Key Takeaways
- Florida’s real estate market is booming, with six metro areas ranking among the top 25 for 2025.
- Top cities like Miami, Orlando, and Jacksonville offer strong sales growth and high earning potential for agents.
- Success requires speed, expertise, and networking to stay ahead in competitive markets.
- Now is the time to get licensed as Florida’s peak real estate season approaches.
Introduction to the Florida Real Estate Market
The Florida market is not without its challenges, namely increased homeowners insurance rates and expanded safety regulations for condos.
Still, because of increased inventory and population, several markets in Florida are expected to increase the number of home sales by up to 24% YoY.
If you have some flexibility on where you’ll work as an agent, you might consider one of these locations within the Sunshine State.
Related Article: How Much Commission Do Real Estate Agents Make in Florida?
Criteria for Selecting the Best Cities for Real Estate Agents
The REALTOR.com list of best housing markets for 2025 looked at market data (such as price trends, sales volume, and inventory) and broader economic factors like job growth and housing inventory to create their list. Demographics also helped determine which markets would be the hottest since leading markets tend to have a higher share of younger families, a strong military presence, and a significant foreign-born population.
Detailed Analysis of Top Cities in Florida for Real Estate Agents
While Colorado Springs topped REALTOR.com’s list of hottest markets to watch in 2025, six Florida metropolitan areas were in the top 25. Here are the best places in Florida to be a real estate agent.
Please note that the sale counts and price data came from REALTOR.com, and the salary stats were from Indeed.
Miami/Fort Lauderdale/West Palm Beach
The Miami/Fort Lauderdale/West Palm Beach real estate market remains one of the strongest in Florida, driven by high demand, steady population growth, and international investment. The market is expected to see significant sales growth in 2025, supported by strong job opportunities, a thriving rental market, and ongoing new construction.
2025 Existing Home Sale Counts Year-over-Year: 24%
2025 Existing Home Median Sale Price Year-over-Year: 9%
Average Real Estate Agent Income: $105,524
Orlando/Kissimmee/Sanford
The Orlando/Kissimmee/Sanford real estate market is poised for strong growth in 2025, fueled by population increases, job expansion, and high demand for housing. A combination of booming tourism, expanding infrastructure, and new home construction makes it an attractive area for both real estate agents and homebuyers.
2025 Existing Home Sale Counts Year-over-Year: 15.2%
2025 Existing Home Median Sale Price Year-over-Year: 12.1%
Average Real Estate Agent Income: $96,301
Jacksonville
The Jacksonville real estate market is set for continued growth in 2025, driven by affordability, economic expansion, and strong migration trends. Jacksonville remains an attractive market for both first-time buyers and investors. The city’s diverse job market, growing population, and increasing housing inventory contribute to its rising appeal, making it a key Florida market to watch.
2025 Existing Home Sale Counts Year-over-Year: 13.5%
2025 Existing Home Median Sale Price Year-over-Year: 9.8%
Average Real Estate Agent Income: $103,432
Cape Coral/Fort Myers
The Cape Coral/Fort Myers real estate market is projected to experience notable growth in 2025. This positive outlook is driven by the area’s affordability, attractive lifestyle amenities, and ongoing economic development.
2025 Existing Home Sale Counts Year-over-Year: 13.2%
2025 Existing Home Median Sale Price Year-over-Year: 9.6%
Average Real Estate Agent Income: $90,048
Lakeland/Winter Haven
The Lakeland/Winter Haven real estate market is projected to experience significant growth in 2025. This positive outlook is attributed to the area’s strategic location between Tampa and Orlando, offering residents a balance of affordability and accessibility to major urban centers.
2025 Existing Home Sale Counts Year-over-Year: 10.6%
2025 Existing Home Median Sale Price Year-over-Year: 10.3%
Average Real Estate Agent Income: $95,320
Tampa/St. Petersburg/Clearwater
The Tampa/St. Petersburg/Clearwater real estate market is experiencing mixed forecasts for 2025. According to a report by PwC and the Urban Land Institute, the area is ranked as the No. 4 market to watch in 2025, citing factors such as continued population growth, a favorable business climate, and job growth projected at 2.3 times the national five-year forecast.
2025 Existing Home Sale Counts Year-over-Year: 9.1%
2025 Existing Home Median Sale Price Year-over-Year: 11.8%
Average Real Estate Agent Income: $96,145
Tips for Succeeding as a Real Estate Agent in Florida
A strong housing market doesn’t guarantee you’ll succeed as a real estate agent – but it helps. Here are a few quick tips on how to get the most out of a hot market.
Act fast & stay proactive
In a competitive market, speed matters. Stay on top of new listings, price changes, and market trends to give your clients an edge. Use automated alerts, MLS tools, and real-time data to react quickly and secure deals before the competition.
Differentiate yourself with expertise and service
When inventory moves fast, clients need an agent who adds real value. Position yourself as a local market expert by knowing pricing trends, upcoming developments, and neighborhood insights. Offer exceptional service, strong negotiation skills, and creative strategies to help buyers win bidding wars and sellers maximize profits.
Network to find off-market properties
Not all deals happen on the MLS. Network with other agents, builders, and investors to access off-market properties and exclusive opportunities for your clients. Use social media, community events, and professional groups to expand your reach and find leads before they hit the open market.
It may take two to three months to complete the licensing requirements for Florida. So, if you start now, you can become a licensed agent before the peak season.
Colibri Real Estate offers at-your-own pre-licensing coursework for Florida. Our affordable packages include instructor support, study guides, audio narration, and CompuCram exam prep. Get started today!
